Breakthrough Advertising by Eugene M. Schwartz
This is one of those very rare books that iykyk.
Selling on eBay and Amazon between $350-800!!
I only took this 2nd copy I own out of the box to snap some photos for this listing. It is in pristine condition and will have that new book snap when you open it for the first time. I bought 2 at the time to gift it to a friend, but they changed course in their career.
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.
The reason why is because it deals with how to channel the forces in the marketplace which control sales.
Put simply, Gene''s book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.
